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Co-Opting
the Low-Tax Message
The tax issue is hardly dead on arrival.
By Gordon S. Jones, president of the Association
of Concerned Taxpayers.
November 12, 2001, 8:00 a.m.
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the wake of Republican defeats in the gubernatorial races in New Jersey
and Virginia last week, a number of commentators are pronouncing the
tax issue "dead on arrival" for Republicans. That judgment
is dead wrong.
Both Mark Warner,
who defeated Mark Earley in Virginia, and Jim McGreevey, who won
over Bret Schundler in New Jersey, were forced by their opponents
to run to the right on the tax issue and on many others. Both Democrats
came out against higher taxes, and opposed certain specific taxes
in their campaign materials. It is true that neither one made the
kind of cast-iron promises that we would have liked to see. Neither
one would sign the "Tax-Free Internet" pledge sponsored
by my group, for example. Nor would they sign Americans for Tax
Reform's general "Taxpayer Protection Pledge."
That probably
means that both will move to raise taxes, and probably sooner rather
than later, both being the kind of tax-and-spend-liberals for whom
taxing is daily recreation. But all that means is that they have
fooled the people of their respective states, not that those people
want higher taxes. When McGreevey and Warner raise taxes on their
citizens, their citizens won't like it, and it will contribute to
the overall cynicism voters have about politicians. But they will
have only themselves to blame.
Earley and
Schundler, who did sign the aforementioned pledges, were vastly
outspent in their campaigns, and suffered other problems. The terrorist
attacks of 9/11 greatly hampered Schundler's efforts in New Jersey,
and he was cruelly sabotaged by the Republican establishment of
that state, because he threatened to break up the cozy sinecures
the party bosses have forged for themselves for generations. At
that, his loss was a close one.
Earley's campaign
is generally thought to have been one of the worst-run in modern
times, and at that he lost only narrowly to a mega-millionaire who
has been running for state-wide office in Virginia for four years.
The lesson
Republican strategists and candidates should take from these losses
is not that Americans want higher taxes. Rather, it is that a low-tax
message can be co-opted by unscrupulous opponents. Creative ways
have to be found to point up the contrasts that exist between taxers
and non-taxers.
In view of
the war mobilization, tax increases may be inevitable, but they
will never be popular. Candidates in next year's elections should
focus on belt-tightening, not on taxing.
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